Exploring the Magic Within: An Interview with the Vertimas Leadership

(By Pamela Adama, Nina Mba and Obinna Onyema)

We were literally walking on new ground as we set foot on the marbled floors of Summit Chambers, Minna. Up through the

stairs we got into the conference room. We were asked to sit around a well-polished wooden table with the smooth feel of Formica. Yes, and who wouldn’t feel like a newly promoted executive on those chairs. Before us was Barr. Vera Ndanusa, CEO of Vertimas, an events management company. In her company were members of her team, Arc. Mohammed Baba Mohammed, the producer of

the creative ecstasy we met at the office and Mr. Zeh Zeh Patrice who heads Total Consults, the consulting affiliate of Vertimas. We were soon to be joined by Infiniti, a comedian and compere with the Vertimas family.

L-R: Nina Mba (Aspire), Mr. Patrice Zeh Zeh, Barr. Vera Ndanusa, Arc. Mohammed Baba, Infiniti

Aspire: What is Vertimas all about?

Barr. Ndanusa: Well, Vertimas is basically an event planning and packaging company; we plan different kind of events ranging from birthdays, weddings, and different kind of ceremonies. We are into imports and exports, consultancy, leadership;

Vertimas is one of the leading events planning company in Niger state.

Aspire: How old is Vertimas?

Barr. Ndanusa: Vertimas began in the early 1990’s, but we were barely known because of poor awareness and the difficulty in convincing people to have a planner plan their event. Then people saw it as a waste of their resources and found it difficult to adapt.

Aspire: What challenges have you encountered since inception?

Barr. Ndanusa: Well, some of them include awareness like I mentioned earlier, management, difficulty for clients to pay for the job, and confidence about the job. We don’t really have any competition right now in the state, but I love competition because it brings out the best in what you do.

Aspire: Since your inception what major events have you handled?

Barr. Ndanusa: Whao! (Laughs) I have done most of the major events in this state.  I have covered the events of a lot of dignitaries; Vertimas has handled events, weddings and birthdays for governors, and for top politicians in the state and even in the country at large. We also worked with the Afri-hub in the Federal University of Technology, Minna and with NECO, we also handle jobs in Abuja and Lagos, we have our branch offices in both places, we have also handled jobs for the [Presidential] Villa in Abuja and for notable

companies and persons both in Lagos and Abuja. Vertimas had the first of its kind Easter Fiesta in Niger state during the last Easter celebration, Vertimas also went into collaboration with Kulture Koncepts to organize the first ever Minna All Schools Cultural Competition. Vetimas has been into a lot of deals and we believe we are getting stronger.

Aspire:  What has been your most embarrassing moment or most challenging event?

Barr. Ndanusa: Embarrassing……….. Well…………. I wouldn’t call it that, because my staff have come to know that when they are in any

problem rather than running away they just call me, they believe and are confident that I’ll figure a way out. For instance, when the late Mrs. Stella Obasanjo  came to Niger state to commission the Dana Pharmaceuticals, just before she arrived, something  broke in one of the tents we were using and everything came down, my staff were confused and I asked them to pick it up and take it out, seeing that we had no time to fix it. We just took it out and brought the inner one forward and it looked like nothing had happened. At the

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