How Nigerians Practice Alchemy- Chidi Ugbe

    Alchemy is an antique tradition whose practitioners claimed to be the precursor to profound powers. The goal of Alchemy was to achieve perfection. For metals it was gold, for man, longevity, and then immortality. History in its benevolence lacks verifiable records of base metals turned into gold or humans who achieved immortality through…

Witchcraft windows wallpaper

Unforgettable Moments of Ideatrophy 2012

Shoe game – bad shoe During the shoe game on the first day, there was this particular shoe that had worked really hard. The heel section had worn off so much that there was a crescent where the heel was supposed to be. JP was so certain it belonged to an engineering student. Na dem…

L-R: Ugochi, Reuben, Uloma

Ideatrophy 2012: First Impressions

You know what they say about first impressions lasting long? Well, the Unilever Ideatrophy Finals was a platform where I met a lot of young minds, and students from other universities in the country. Truth is, it was an experience of learning, but being observant, or should I say, very observant and sensitive, these are…

My Ideatrophy 2012 Bootcamp Experience

  Just wait till you hear my mind blowing version of the Unilever Ideatrophy experience…. Let’s go back to where it all started… Back in the 90’s in a hospital in Benue state a baby girl was born to the family of Adama Ajonye on this very wonderful day…… (Pamela!!!! Not that far back now!…

Segun (Achievers, Unilag) and Pamela (Aspire, FUT Minna)

Unilever Ideatrophy 2012: Day of the Finals

If you see how we worked almost all night, you would have been scared. I think we stayed up almost till 3am. We still woke up by six to do a little more before the 6:30am deadline. (I think it was 6:30, I can’t remember exactly. Kelechi had previously said it’ll be 5:30. Imagine the…

Obinna, recieving Mr. Congeniality Award from Tolulope Agiri, HR Director, Unilever Nigeria

Lessons From Unilever Ideatrophy 2012

Preparation is Key Teams that fumbled during their presentations were mainly hindered by one thing: preparation. After the Communication Session by Bukunmi Akinseye on Thursday, a lot of us had to go back to the drawing board. A lot of badly thought out ideas became worse because of the rush to tweak our presentations before…

After Crafting Communication. We were all uneasy

Unilever Ideatrophy 2012: Camp Habit Changers, Day 3

Oh, I didn’t tell you that on Wednesday, some teams came out quite late so we reached Unilever Office quite behind schedule. Kelechi was really angry. In her characteristic way, she scolded us and switched to smiling mode immediately after the scolding. But I got the point. So on Thursday, I didn’t make the mistake…

Team Aspire with David Okeme, Brand Manager at Unilever

Unilever Ideatrophy 2012: Camp Habit Changers, Day 2

On Wednesday, we went to Unilever Head Office at Oregun. We had a leadership session with the Managing Director, Thabo Mabe. He told us how he finished school and went straight to work for SAB Miller. However, he had to leave them six months down the line because despite all the great perks like a…

The shoe game

Ideatrophy 2012: Camp Habit Changers, Day 1

After a long night of work, we woke up early to continue working. We had to add finishing touches to the video and the presentation. There was still a lot to do if we had to come out tops. It was actually fun doing all these things. Although there was a prize to be won,…