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Unforgettable Moments of Ideatrophy 2012

Shoe game – bad shoe During the shoe game on the first day, there was this particular shoe that had worked really hard. The heel section had worn off so much that there was a crescent where the heel was supposed to be. JP was so certain it belonged to an engineering student. Na dem…

L-R: Ugochi, Reuben, Uloma

Ideatrophy 2012: First Impressions

You know what they say about first impressions lasting long? Well, the Unilever Ideatrophy Finals was a platform where I met a lot of young minds, and students from other universities in the country. Truth is, it was an experience of learning, but being observant, or should I say, very observant and sensitive, these are…

My Ideatrophy 2012 Bootcamp Experience

  Just wait till you hear my mind blowing version of the Unilever Ideatrophy experience…. Let’s go back to where it all started… Back in the 90’s in a hospital in Benue state a baby girl was born to the family of Adama Ajonye on this very wonderful day…… (Pamela!!!! Not that far back now!…

Segun (Achievers, Unilag) and Pamela (Aspire, FUT Minna)

Unilever Ideatrophy 2012: Day of the Finals

If you see how we worked almost all night, you would have been scared. I think we stayed up almost till 3am. We still woke up by six to do a little more before the 6:30am deadline. (I think it was 6:30, I can’t remember exactly. Kelechi had previously said it’ll be 5:30. Imagine the…

Team Aspire with David Okeme, Brand Manager at Unilever

Unilever Ideatrophy 2012: Camp Habit Changers, Day 2

On Wednesday, we went to Unilever Head Office at Oregun. We had a leadership session with the Managing Director, Thabo Mabe. He told us how he finished school and went straight to work for SAB Miller. However, he had to leave them six months down the line because despite all the great perks like a…

The shoe game

Ideatrophy 2012: Camp Habit Changers, Day 1

After a long night of work, we woke up early to continue working. We had to add finishing touches to the video and the presentation. There was still a lot to do if we had to come out tops. It was actually fun doing all these things. Although there was a prize to be won,…

Team Aspire

Team Aspire Wins North Central Regionals at Unilever Ideatrophy 2012

The build up was intense. It got even scarier with all the judges not always praising the teams and the moderators coordinating the event in timely manner. But thank God He saw us through. The Northern Regionals were held at Rockview Hotel Royale, Abuja with six teams: Aspire (FUT Minna), Zenith (Unibuja), Surge (Unibuja), Idyll…